Saturday, February 24, 2007

Matching domain names & 800 #s.

A memorable domain name like PCFunding.com is obviously a valuable name. And of course a memorable vanity number like 1-800 BEST LOAN is obviously valuable too. They're both excellent marketing tools and using both together obviously generates more response in advertising.

When you combine a vanity number like 1-800 BEST-LOAN and the matching domain name 1800BESTLOAN.com, the whole becomes greater than the parts and the response is multiplied. Your message becomes sharper, more focused, less cluttered and clearly more memorable.

Good domain names are obviously very difficult to get. And so are good 800 vanity numbers. So you might assume that it's practically impossible to get that golden combination of a matching domain name and vanity numbers. But if you start with the phone number first, that's not necessarily the case because if you get a really good '1-800' number means the matching domain name is usually available.

Unfortunately many people start with the domain name and then limit the number of 800 number options available. But the best advice is to start with the phone number first. Then if you find a good number, you can usually get the matching 1800domain.com by putting the area code in front. 888, 877 and 866 numbers don't don’t give you quite as much of a brand name as the ‘800’ does but they can still work well for smaller businesses. Some squatters have registered domain names to match valuable generic terms or vanity numbers that are advertised. There are over (20,000) 800 number domain names registered but there are still tons of good 800 number domain names available, especially if you’re more creative.

Being more creative is also important to getting a matching toll free and domain name combination. Don’t limit yourself to the first thing you think of, because that’s usually the first thing other people have thought of too. Most people tend to think the first number they set their heart on is the only or best number, just like most people do when they fall in love for the first time. They can’t imagine there will ever be anyone else as perfect as that first love. Unfortunately most people don’t marry their first love. But after they realize their first thought isn’t going to work out, they usually realize that there are a lot more options than they realized at first.

It’s also hard to make an intelligent decision when you haven't really investigated all of the options. This is true in marriage, it's true in a job search or moving to a different part of the country or almost anything the requires an important decision including your toll free number. This is definitely a whole topic by itself, but being creative is even more important when you’re trying to get the matching domain because the most generic domains have often been registered already.

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