7+ digits on a cell phone

Every couple months I hear someone say they couldn't get through on our number. That usually means theyre calling from a cell phone. Anything after the first 7 digits is usually ignored. The last R is basically only there to make it easier to remember and it doesn't matter if you dial it or not. But some cell phones think you must have hit the small buttons wrong and don’t put it through. It’s not network specific, it’s related to the hardware.

Some of the newer phones are even smarter and will put toll free numbers with extra digits through but they’ll block local numbers with additional digits. In any case, most people look at the screen and then drop the last digit. You lose far fewer calls for that than you would for people that don’t remember your phone number, although the people who don’t remember your phone number usually don’t contact you.

Some people don’t want a number that stands out. I usually point out to them that your goal isn’t really to make the most important part of your advertising, the call to action, blend in. Your goal is to really get them to notice it and think about it long enough to get it to stick with them. Some people do really funky things to make their commercials stand out. You don’t have to go crazy but you shouldn't worry so much about trying to make it blend in or take less thought, if that makes sense. Part of the job of your advertising is to get the visitor to notice you or think about you.