Sunday, January 21, 2007

Adjusting the 800 Lookup

We just added the year that the number was set up back into the 800 Lookup. The dates aren't always perfect because just changing something can make the date start over, but it does help sometimes to see that information. We had taken it off in response to the SMS800 attorney's request not to give out resporg information, but their finding that showing a number is active isn't really revealing resporg information leads us to believe that the length of time it may have been active really doesn't give much else.

The real reason this is important is that it makes the user who sees Active, Active Active Active on query after query feel that we are really looking it up more acurately. I also changed the term from "Already Active" to "In use" because that seems more easily understandable. It seems hard to understand why people don't understand what "already active" meant, but you wouldn't believe how many people ask me if that means they can get it. In use since XX is probably easier and my goal is to make it so easy that even the newest user understands it. And while I really try to get as many please to feel comfortable and want to contact us, I really want to minimize the number of obvious questions like that.

These little things probably don't matter much to anyone else, but it's this type of polished refinement that makes it such a great tool and resource. Kudos Bud Jay!

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