I was watching the premiere of 24 and noticed several new commercials for FireDog. A guy was telling his dog to install his home theater. It is funny and makes a good connection with their service. It's obviously not something that a dog would ever do, which makes it very funny and memorable. It's also a great way to tie their name into home theater installation.
The reason why I wanted to mention it though is because it is a good example of an interesting yet creative name that doesn't relate to home theater installation on the surface but by being more creative they were able to get both the domain name and toll free number combination. (They have 1-800 FIRE DOG and FireDog.com) They also took something totally fanciful and creative and turned it into something funny that creates a connection to their service.
It's not easy to get both the vanity number and the domain name for generic terms, but by being a little more creative they can dig deeper and find that golden combination where the sum is greater than the sum of the parts.
The reason why I wanted to mention it though is because it is a good example of an interesting yet creative name that doesn't relate to home theater installation on the surface but by being more creative they were able to get both the domain name and toll free number combination. (They have 1-800 FIRE DOG and FireDog.com) They also took something totally fanciful and creative and turned it into something funny that creates a connection to their service.
It's not easy to get both the vanity number and the domain name for generic terms, but by being a little more creative they can dig deeper and find that golden combination where the sum is greater than the sum of the parts.
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