What would you think if your web hosting company suggested that you use a random 7 digit string followed by .com for your domain name? Doesn't that sound ridiculous?! Unfortunately that's the attitude of most phone companies who really don't understand or look at it from a marketing perspective. They just want you to take a random number or one of the next available numbers because that's easier for them. They're just not set up to do the amount of research necessary to find a really good number for you. Their system was set up when there were plenty of toll free numbers available and nobody really cared what number they got.
If it costs you more to use a good number you might need to evaluate whether it was worth it. But since it costs you the same amount per minute to receive calls on a random number as it does to receive calls on a number that's more memorable for your business, why would anyone use a random number.
I don't mean to make this blog a sales pitch, but I don't think this point is made on any of my webpages. So I'm using the blog to write out some of the conversations and points that I come up with over the phone while they're still fresh in my head.
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